THE SHOPS AT THE BRAVERN

2017

PROJECT: AOR for the Shops at the Bravern
Client: The Ashkenazy Acquisition Corporation, New York, NY & Karla Villatoro Strategies

CATEGORY: Luxury Retail, B2C, Digital & Social Media

 

OVERVIEW:

The Shops at the Bravern, a luxury shopping destination with X shops and eateries. Paula & Co. was retained as the Agency on Record for the Shops at the Bravern. 

PROJECTS:

  • Reactivated a Shops at the Bravern's digital and social media presence

  • Managed website rebranding

  • 2016 Fall Photoshoot

  • Developed the 2016 and 2017 Holiday Campaign

  • Developed event collateral for Bottles & Brushes Event

  • Managed and acquired influencers for social media 

 

HIGHLIGHTS:

  • Developed a library of own-able photos and assets

  • Nurtured and strengthened tenant/retail relationships

  • Activated format social media and online platforms

  • Re-established a brand personality and experiences making it relevant again amongst the competition. 

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