BOOTCAMP HUMBLE BEGINNINGS

2007

PROJECT: Westfield Grand Opening Events
CLIENT: Westfield Corporate (URW) Los Angeles, CA

CATEGORY: Events, Grand Opening Graphics, and Production

​​

OVERVIEW:

In 2007, Westfield Corporate created an internal creative services department which was the beginning of the working partnerships with designers, art directors, and many of the creatives Paula & Co still works with today.  It was during these five years at the Westfield; we were responsible as brand stewards to create, print, and produce Westfield branded marketing materials.  These requests, included books, brochures, postcards, and poster art to name just a few. Concurrently, we were assigned mall re-brand development projects which are large scale grand opening events that required marketing material to promote and re-launch an existing Westfield Mall.  We were responsible for design, print, and installation of any grand opening projects, which needed art direction, photoshoots, logo development, a themed event look/feel, billboards, wall graphics, and way-finding signage.  The UTC re-development was a project in San Diego which we highlight here; however, this was just one of many.  Other events we have worked on during our tenure at Westfield include:

GRAND OPENING EVENTS

Westfield Southcenter, WA

Westfield Plaza Bonita, WA

Westfield Annapolis, MD

Westfield Roseville, CA

Westfield Topanga & The Village, CA

Westfield Santa Anita, CA

Westfield West Covina, CA

Westfield Culver City, CA

Westfield UTC, CA

Westfield LAX, CA

Westfield Old Orchard, IL