BOOTCAMP HUMBLE BEGINNINGS
2007
PROJECT: Westfield Grand Opening Events
CLIENT: Westfield Corporate (URW) Los Angeles, CA
CATEGORY: Events, Grand Opening Graphics, and Production
OVERVIEW:
In 2007, Westfield Corporate created an internal creative services department which was the beginning of the working partnerships with designers, art directors, and many of the creatives Paula & Co still works with today. It was during these five years at the Westfield; we were responsible as brand stewards to create, print, and produce Westfield branded marketing materials. These requests, included books, brochures, postcards, and poster art to name just a few. Concurrently, we were assigned mall re-brand development projects which are large scale grand opening events that required marketing material to promote and re-launch an existing Westfield Mall. We were responsible for design, print, and installation of any grand opening projects, which needed art direction, photoshoots, logo development, a themed event look/feel, billboards, wall graphics, and way-finding signage. The UTC re-development was a project in San Diego which we highlight here; however, this was just one of many. Other events we have worked on during our tenure at Westfield include:
GRAND OPENING EVENTS
Westfield Southcenter, WA
Westfield Plaza Bonita, WA
Westfield Annapolis, MD
Westfield Roseville, CA
Westfield Topanga & The Village, CA
Westfield Santa Anita, CA
Westfield West Covina, CA
Westfield Culver City, CA
Westfield UTC, CA
Westfield LAX, CA
Westfield Old Orchard, IL