Blossom Brand Guidelines
Fall Photoshoot
Packaging

BLOSSOM FROM WITHIN

2019-2020

OBJECTIVE: Refresh a Beauty Brand and build an e-commerce website to support b2c business
CLIENT: Fantasy Files, Los Angeles, California

DESCRIPTION: 

We were obtained to redesign the branding and packaging for Blossom Beauty products. The challenge was to redesign their branding to be elevated, fun, and fresh, to incorporate a laid-back So. Cal vibe to the imagery, while continuing to highlight the brand’s unique trait of infusing real flowers into their products. The scope of the project included developing a photography style, color palette, font choices, illustrations, packaging, website assets, social media material. 
 

PROJECTS

•       Redesign Branding and packaging for Blossom Beauty

•       Securing and activating Social Media Accounts

•       Designed, Developed and provided the copy for www.blossombeauty.com

•       Advertising and Marketing Support for B2C campaigns and programs

•       Produced Three 2019 Photoshoots, Products, Lifestyle, and Video

•       Ongoing Social Media, Influencers and Reviews

 

HIGHLIGHTS:

•   Developed a library of own-able photos and assets

•   Activated dormant social media and online platforms (or presence)

•   Re-established a brand personality and experiences making it relevant again amongst the competition

•   Create, Develop and Operations of Blossombeauty.com eCommerce Site

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© 2019 PAULA & CO | PAULA GAMBINA