2019-2020

OBJECTIVE: Refresh a Beauty Brand and build an e-commerce website to support b2c business
CLIENT: Fantasy Files, Los Angeles, California

CATEGORY: Brand Development, Strategy, Packaging, eCommerce

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DESCRIPTION

We were obtained to redesign the branding and packaging for Blossom Beauty products. The challenge was to redesign their branding to be elevated, fun, and fresh, to incorporate a laid-back So. Cal vibe to the imagery while highlighting the brand’s unique trait of infusing real flowers into their products. The project's scope included developing a photography style, color palette, font choices, illustrations, packaging, website assets, social media material. 
 

PROJECTS

• Redesign Branding and packaging for Blossom Beauty

• Securing and activating Social Media Accounts

• Designed, Developed, and provided the copy for www.blossombeauty.com

• Advertising and Marketing Support for B2C campaigns and programs

• Produced Three 2019 Photoshoots, Products, Lifestyle, and Video

• Ongoing Social Media, Influencers, and Reviews

 

HIGHLIGHTS

• Developed a library of own-able photos and assets

• Activated dormant social media and online platforms (or presence)

• Re-established a brand personality and experiences, making it relevant again amongst the competition

• Create, Develop, and Operations of Blossombeauty.com eCommerce Site