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OBJECTIVE: Refresh a Beauty Brand and build an e-commerce website to support b2c business
CLIENT: Fantasy Files, Los Angeles, California

CATEGORY: Brand Development, Strategy, Packaging, eCommerce


We were obtained to redesign the branding and packaging for Blossom Beauty products. The challenge was to redesign their branding to be elevated, fun, and fresh, to incorporate a laid-back So. Cal vibe to the imagery while highlighting the brand’s unique trait of infusing real flowers into their products. The project's scope included developing a photography style, color palette, font choices, illustrations, packaging, website assets, social media material. 



  • Redesign Branding and packaging for Blossom Beauty

  • Securing and activating Social Media Accounts

  • Designed, Developed, and provided the copy for

  • Advertising and Marketing Support for B2C campaigns and programs

  • Produced Three 2019 Photoshoots, Products, Lifestyle, and Video

  • Ongoing Social Media, Influencers, and Reviews





  • Developed a library of own-able photos and assets

  • Activated dormant social media and online platforms (or presence)

  • Re-established a brand personality and experiences, making it relevant again amongst the competition

  • Create, Develop, and Operations of eCommerce Site


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