BLOSSOM FROM WITHIN
2019-2020
OBJECTIVE: Refresh a Beauty Brand and build an e-commerce website to support b2c business
CLIENT: Fantasy Files, Los Angeles, California
CATEGORY: Brand Development, Strategy, Packaging, eCommerce
DESCRIPTION:
We were obtained to redesign the branding and packaging for Blossom Beauty products. The challenge was to redesign their branding to be elevated, fun, and fresh, to incorporate a laid-back So. Cal vibe to the imagery, while continuing to highlight the brand’s unique trait of infusing real flowers into their products. The scope of the project included developing a photography style, color palette, font choices, illustrations, packaging, website assets, social media material.
PROJECTS
• Redesign Branding and packaging for Blossom Beauty
• Securing and activating Social Media Accounts
• Designed, Developed and provided the copy for
• Advertising and Marketing Support for B2C campaigns and programs
• Produced Three 2019 Photoshoots, Products, Lifestyle, and Video
• Ongoing Social Media, Influencers and Reviews
HIGHLIGHTS:
• Developed a library of own-able photos and assets
• Activated dormant social media and online platforms (or presence)
• Re-established a brand personality and experiences making it relevant again amongst the competition
• Create, Develop and Operations of Blossombeauty.com eCommerce Site