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Jan 8, 2014
Project: Jewelry Branding
Client: Coronet Diamonds (Los Angeles, CA)
Timeframe: 3 months
Collaborators: Serio Design and Ammunition Ink
Paula+Co: Account Manager
Collaborating with Coronet Diamonds, we became an extension of their in-house resources, elevating their brand to another level when we were challenged to change the perception of diamonds. Paula+Co did more than that—we created a whole new audience.
Through a site redesign and outdoor billboards, our new campaign successfully appealed to a younger fashion-conscious female with a focus on everyday diamonds. We empowered the brand and their new audience with a fresh approach to this category. We’re proud to say a one-time social media project inspired the client to brilliantly rebrand their diamonds.
Social media project inspired rebranding
Brainstormed national events