THE SHOPS AT THE BRAVERN
2017
PROJECT: The Shops at the Bravern
CLIENT: The Ashkenazy Acquisition Corporation, New York, NY & Karla Villatoro Strategies
CATEGORY: Luxury Retail, B2C, Digital & Social Media
OVERVIEW
The Shops at the Bravern, a luxury shopping destination with 50 shops and eateries. Paula & Co. was retained as the Agency on Record for the Shops at the Bravern.
PROJECTS
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Reactivated a Shops at the Bravern's digital and social media presence
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Managed website rebranding
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2016 Fall Photoshoot
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Developed the 2016 and 2017 Holiday Campaign
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Designed event collateral for Bottles & Brushes Event
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Managed and acquired influencers for social media
HIGHLIGHTS
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Developed a library of own-able photos and assets
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Nurtured and strengthened tenant/retail relationships
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Activated format social media and online platforms
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Re-established a brand personality and experiences, making it relevant again amongst the competition.