A TEAM THAT SHINES
PROJECT: Jewelry Branding
CLIENT: Coronet Diamonds, Los Angeles, CA
CATEGORY: Brand, Social Media, Print Collateral, Strategy
Collaborating with Coronet Diamonds, we became an extension of their in-house resources, elevating their brand to another level when we were challenged to change the perception of diamonds. Paula&Co. did more than that—we created a whole new audience.
Through a site redesign and outdoor billboards, our new campaign successfully appealed to a younger fashion-conscious female with a focus on everyday diamonds. We empowered the brand and its unique audience with a fresh approach to this category. We’re proud to say a one-time social media project inspired the client to brilliantly rebrand their diamonds.
Social media project inspired rebranding
Brainstormed national events