2014

PROJECT: Jewelry Branding
CLIENT: Coronet Diamonds, Los Angeles, CA
CATEGORY: Brand, Social Media, Print Collateral, Strategy

 

OVERVIEW:

Collaborating with Coronet Diamonds, we became an extension of their in-house resources, elevating their brand to another level when we were challenged to change the perception of diamonds.  Paula&Co. did more than that—we created a whole new audience.

​

Through a site redesign and outdoor billboards, our new campaign successfully appealed to a younger fashion-conscious female with a focus on everyday diamonds.  We empowered the brand and its unique audience with a fresh approach to this category.  We’re proud to say a one-time social media project inspired the client to brilliantly rebrand their diamonds.

 

HIGHLIGHTS:

• Social media project inspired rebranding

• Rebranded micro-site

• Look book

• Brainstormed national events