HUMBLE BEGINNINGS

2007

PROJECT: Westfield Grand Opening Events
CLIENT: Westfield Corporate (URW) Los Angeles, CA

CATEGORY: Events, Grand Opening Graphics, and Production

OVERVIEW

In 2007, Westfield Corporate created an internal creative services department which was the beginning of the working partnerships with designers, art directors, and many of the creatives Paula & Co still works with today.  It was during these five years at the Westfield; we were responsible as brand stewards to create, print, and produce Westfield branded marketing materials.  These requests, included books, brochures, postcards, and poster art to name just a few. Concurrently, we were assigned mall re-brand development projects which are large-scale grand opening events that required marketing material to promote and re-launch an existing Westfield Mall.  We were responsible for designing, printing, and installing any grand opening projects, which needed art direction, photoshoots, logo development, a themed event look/feel, billboards, wall graphics, and way-finding signage.  The UTC re-development was a project in San Diego which we highlight here; however, this was just one of many. 

 

Other events we have worked on during our tenure at Westfield include:

 

GRAND OPENING EVENTS

Westfield Southcenter, WA

Westfield Plaza Bonita, WA

Westfield Annapolis, MD

Westfield Roseville, CA

Westfield Topanga & The Village, CA

Westfield Santa Anita, CA

Westfield West Covina, CA

Westfield Culver City, CA

Westfield UTC, CA

Westfield LAX, CA

Westfield Old Orchard, IL